One of the latest trends in street fashion are sneakers – shoes which were initially made for sports exercises but later developed into streetwear must-haves. Sneakers are generally quite distinctive and are well known from original design.
Many brands provide a full range of great footwear choice. Buyers can pick and choose from dozens of nice kicks out there. However, some brands have been partaking in footgear manufacturing since the very beginning. One such brand is Nike, and also New Balance. The first mentioned is well known as one of the most popular sports gear company that supports both amateurs as well as professionals in daily sports exercises. Also, Nike is highly regarded by streetwear fashionists – beginning with nylon jackets, t-shirts, caps, and sneakers. The history started in 1972 when this American company presented the “Moon Shoe”, the very first channel of Nike footwear. “Moon Shoe” was designed with certain philosophy: the shoe needs to be light, cozy and durable. Nike sneakers are mainly recognized by the most popular Air Max model with revolutionary midsole air pad technology. Collaboration with Air Mike – Jordan from Chicago Bulls brought Nike sneakers popularity and sent it to the different level. Extravagant Air Max 1 running shoe made with small, transparent, air window inside the sole made a difference and earned millions of dollars for this company. Autor
It’s an open secret that competition between brands is somehow wild.
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Companies pour money down the drain on marketing and advertisement contracts with sports superstars and celebrities. Sneakers nike sport have similar audience as New sneakers balance – mostly young, creative persons that care about fashion and ease. In the wake of brands war, a customer has a chance to cherry-pick from a huge volume of footgear from various companies. New Balance sneakers are one of the most popular kicks nowadays. This company has been manufacturing shoes from the 1906. The interesting thing is that the company’s name was coined by its owner when he watched chickens balance supported by three-toed paw. Another interesting fact about this company is that NB made Steve Jobes favorite shoes. With regards to pricing NB introduced another intriguing idea – pricing model founded on dividing the shoe number by 10. At the end we could calculate an almost exact retail price – i.e., NB610=61.0$.