Fashion is known to be one of the most important factors in decisions of various customers. It is proved by the fact that the more fashionable we dress ourselves the more we are likely to feel more self-confident. Nevertheless, still there are plenty people who think fashion is not worth following and find various trends very odd. This indicates that the fashion has both its opponents and supporters. In addition, here we ought to also be aware of the fact that there are some products or companies that are in most cases enjoyed among different people no matter what their opinion about fashion is.