What is the secret of sneakers’ success?

16th October 2018

For the last few seasons, sneakers were greatly fashionable. Individuals all over the word were wearing sneakers not only to a gym, but as a accessory for an their everyday outfit. Females wear nike sneakers both with casual clothes as well as elegant stylizations. What’s more, it is more than sure that during the next season sneakers still are going to be really trendy. I personally am convinced, that sneakers will remain trendy for a minimum 2-3.


Autor: Masaru Kamikura
Źródło: http://www.flickr.com

Why these kind of shoes are so highly fashionable? What is the mystery of the success?
Answer may seem to be pretty simple – sneakers (very helpful website, it is wise to visit) became so fashionable, that everybody wanted to have at least one pair of those shoes. Nevertheless we can’t pretend that this fashion emerged just as the answer for the need of comfort. It was mainly an effect of cooperation between firms producing sneakers with fashion designers.

As they were these people that create fashion, they convinced us that sport shoes might look good with any type of outfit. And they were obiously right! We can see sneakers even in the fashion collection of such famous brand as Chanel. Karl Lagerfeld has contributed to the collection by introducing sport shoes together with sexy dresses. Definitely, it is not the only example of sneakers available on global catwalks. But this one seems to be ideal example – if even Chanel has sneakers in its collections, the rest of designers have no other option but to follow.

Nevertheless, it is not the only method in which sport brands promote their shoes. Many of them choose famous actors and sportsmen, to wear as well as promote their brand.Nonetheless, there is an exception. You probably already are familiar with new balance sneakers (click here for main source of information). They are highly popular due to its modern designs and brilliant colours’ combination. Autor:


Autor: fuseboxradio
Źródło: http://www.flickr.com

This brand managed to be extremely successful without paying anybody to promote their shoes. Those money, instead of being spent on promotion, are being used for another research and development. Because of this, new balance sneakers have extremely high quality as well as provide huge comfort for feet. Probably this is the main reason that explains why the brand has many loyal customers and fans, even withouth using an extensive advertising.